Data mining is the process of extracting patterns from data. Data mining is seen as an increasingly important tool by modern business to transform data into an informational advantage. It is currently used in a wide range of profiling practices, such as marketing, surveillance, fraud detection and scientific discovery. A primary reason for using data mining is to assist in the analysis of collections of observations of behavior. More sophisticated methods may be used to optimize resources across awareness campaigns so that one may predict which channel and which offer an individual is most likely to respond to — across all potential modes of communication.
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